Watching how the turmoils of both the business and non-business worlds are presented, it never ceases to amaze that the quality of communication is so poor. Listening to politicians, bankers and members of the clerical authorities on various radio and TV programmes recently, it becomes apparent that they are talking to – but not communicating with – the public. A senior minister recently was transparent in how she was accessing the pre-programmed PR script.
Talking is easy – pick a few words and repeat. There is no need for engagement with anyone else, no desire to change your own view of the world based on what someone else has to say and, apparently, no real understanding of the impact of the words. Communicating is harder but it has a far longer impact. A dialogue is after all is two way – else it would be called a monologue. It is premised on listening to what the other has to say even if this means changing what the original position or intent was.
A bit more communication might actually convince people. Talking to them only leaves the suspicion that something is not being said.