Seth Godin is a prolific author and blogger. His works include Permission Marketing, Purple Cow (my favourite) and The Dip – all books worth reading on marketing, ideas and creating a buzz on what you do. Seth has an interesting and challenging post on ideas. Good ideas bring change and people fear this. Bad ideas bring risk – people fear this even more. But you cannot have good ideas without the risk of bad ideas. If you are willing to take the risk of failure, you will open yourself (or your business) up to the possibility of success.